金冕公司营销管理研究-工商管理专业论文.docxVIP

AbstractWith Abstract With the steady improvement of the market economic system and the continuous intensification of the market competition,Jinmian Corporation has suffered great pressure from the bearing market at home and abroad,and it is trapped in a dilemma of the market marketing．This threatens the development of Jinmian Corporation badly．The thesis specializes in investigating the market marketing management of Jinminn Corporation to solve the problem of marketing management and to improve the market competitive ability． The thesis takes the marketing management system of Jinmian corporation as investigated subject．It investigates seriously the market marketing management of the corporation，adopting the mixing method of the actual case and the theory research．This thesis is divided into five charters．The first charter introduces the background and the meanings of choosing the thesis topic and the research content and the research framework． The second charter has carried on detailed analysis to Jinmian’s inner and outer environment．The outer envirionment analysis concerns the present situation and the tendency of the bearing indus仃y and the analysis of the industry and the competitor．The inner env打onment analysis concerns the brief introduction of Jinmian corporation and the analysis of technology and production and organization constructure and the marketing management of the corporation．Then it concludes Jinmian’s opportunities，threats，strength and weakness by making very detailed SWOT analysis method．The tmrd charter concerns formulating the market marketing strategy plan of Jinmian in the light of the front systematic analysis．Then it analyzes the market segmentation，the market targeting and the market positioning．The fourth charter formulates the market marketing tactics of Jinmian，including product tactics，price tactics，relation marketing tactics，service marketing tactics．The fifth charter emphatically analyzes and investigates the guarantee system con