金龙集团企业文化构建的分析研究-工商管理专业论文.docxVIP

摘 要 金龙精密铜管集团股份有限公司（以下简称金龙集团）作为一家民营企业的代表，在集团管 理者的推动下，经过多年的思考，碰撞，企业摸索出适合自己发展的企业文化理念。 本文依据企业文化的成长状态分布模型理论，分析了金龙集团成长过程和文化的发展过程， 指出了金龙文化经历默契文化状态、离散文化状态、形式文化状态和系统状态文化四个发展状态， 每一个状态下的企业文化构成及特征是不同的，及受到影响的主导因素。 本文依据企业文化的层次结构模型理论，对金龙集团现阶段的企业文化的核心层、制度行为 层和符号形象层层面构建进行全面的分析。从核心价值观里提出了金龙集团的宗旨和两面旗帜； 从制度行为层中了解到金龙的企业领导体制、组织结构、管理制度和理解金龙文化就是老板 文化，先进典型在员工行为中起引导典范作用等；从金龙集团外在的形象符号层面分析中，理 清金龙集团标识设计的图样及其寓意、金龙集团标识的使用范围和使用方式、金龙集团的旗帜、 厂区、会议、服装、厂歌等的构建设计及金龙集团文化用品等设计构建，看到金龙区别于其他企 业、优秀于其它企业的论据所在。 最后得出的结论是金龙集团的管理者是优秀的，金龙企业是优秀的，金龙文化是优秀的，金 龙未来发展目标是优秀的，并提出新的发展企业文化的意见和建议。 关键词：金龙集团,企业文化,构建,分析研究 Abstract Based on the corporate culture growth model theory, this paper analyzed the progress of the Golden Dragon Group’s growth and the development of its corporate culture, pointing out that the Golden Dragon’s corporate culture has gone though four status such as the tacit understanding cultural state, the discrete culture state, the form culture state and the system culture state; and under each state, the corporate culture construction, the characteristics and the leading factors affected are different. According to the theory of three culture levels, this paper fully analyzed the current corporate culture core level, systems behavior level and symbolic image construction level of the Golden Dragon Group, pointing out the Golden Dragon Groups objectives and two flags from its core values; and learned from the system behavior layer about the enterprise leadership system, organizational structure, management systems and understood that the culture of Golden Dragon Group is the “boss culture”, the guiding role of the advanced typical staff and so on; clarified the Golden Dragon Group logo design patterns and their meaning, the use of Golden Dragon Group identity and its usage, the banner of Golden Dragon Group, the plant, conference, clothing, songs, plant design and construction of cultural goods from the symbolic level analysis of the external image of the Golden Dragon Group; and discovering the difference