酒广告语言的文化意蕴探析-语言学及应用语言学专业论文.docxVIP

万方数据 万方数据 market value of wine advertising language. The products of wine can achieve the smooth transfer from value only the wine has good quality and good advertisement which causing the publicity profound cultural foundation and conforming to the time characteristics, so that the audience has the intense psychological resonance. And wine language occupies a very important role in wine advertising language. Only absorbing the essence, continuing to innovate, keeping pace with the times the beverage alcohol advertising language can achieve the goal of selling products and promoting social civilization construction. Keywords: wine advertising language、cultural causes、culture connotation、 market value III 目 录 中文摘要 ...........................................................I 英文摘要 ..........................................................II HYPERLINK \l _bookmark0 目 录 ..........................................................IV HYPERLINK \l _bookmark1 绪 论 ...........................................................1 HYPERLINK \l _bookmark2 第一节 酒广告语言的研究概况 .......................................1 HYPERLINK \l _bookmark3 第二节 本论题的研究意义 ...........................................3 HYPERLINK \l _bookmark4 第三节 本论题的语料来源及研究方法 .................................4 HYPERLINK \l _bookmark5 第一章 酒广告语言的文化成因 ........................................6 HYPERLINK \l _bookmark6 第一节 酒文化 .....................................................6 HYPERLINK \l _bookmark7 第二节 社会心理 ..................................................10 HYPERLINK \l _bookmark8 第三节 地域因素 ..................................................13 HYPERLINK \l _bookmark9 第二章 酒广告语言的文化素材 .......................................17 HYPERLINK \l _bookmark10 第一节 古代酒广告语言 ............................................17 HYPERLINK \l _bookmark11 第二节 现代酒广告语言对传统文化素材的吸收 ........................21 HYPERLINK \l _bookmark12 第三节 现代酒广告语言对当代流行文化素材的吸收 ....................28 HYPERLINK \l _bookmark13 第四节 酒广告语言案例分析 .........