电子商务策划案范文.pdf

大学生创业规划 彝人阿潇民乐专卖网络商店规划书 目 录 前 言 ······························································································································ 1 1 全球电子商务的发展状况 ·························································································· 1 2 我国 C to C 电子商务的发展状况·············································································· 2 一、项目需求分析········································································································· 3 1.1 市场环境分析·········································································································· 3 1.2 行业选择分析·········································································································· 3 1.3 网上开店平台选择分析·························································································· 4 1.3.1 淘宝网············································································································· 5 1.3.2 eBay 网 ············································································································ 6 1.3.3 拍拍网············································································································· 7 1.3.4 8848 网············································································································· 8 1.4 货源渠道分析·········································································································· 9 1.4.1 批发商选择······································································································ 9 1.5 风险分析··················································································································· 10 1.5.1 财务资金·········································································································· 10