服务营销-笔记资料.pptVIP

Service Marketing Notes服务营销 Dr. FEI xiaoqiang May 24, 2012 What is Traditional Service The traditional service finance, Logistics Hospital Restaurant Hair styling Hotel …… What is service Everything can be service Even the manufacturer can be work in the service mode, or provide the service to support the product YuanDa is a air condition provider Today they provide the temperature solution instead to sell directly the air conditioner Service are deeds, processes, performances and experiences Key point, you need to change you mind What is service the percentage of the service in GDP China 30%