TED西蒙斯涅克伟大的领袖如何激励行动中英文演讲稿.docxVIP

How great leaders inspire action How do you explain when things dont go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, theyre more innovative than all their competition. And yet, theyre just a computer company. The/re just like every one else ? They have the same access to the same talent, the same agencies, the same consultants, the same media? Then why is it that they seem to have something different? Why is it that Martin Luther King led the Civil Rights Movement? He wasn*t the only man who suffered in pre-civil rights America, and he certainly wasnt the only great orator of the day. Why him? And why is it that the Wright brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded - and they didnt achieve powered man flight, and the Wright brothers beat them to it. Theres something else at play here? 1:17About three and a half years ago, I made a discovery. And this discovery profoundly changed my view on how I thought the world worked, and it even profoundly changed the way in which I operate in it. As it turns out, therefs a pattern. As it turns out, all the great inspiring leaders and organizations in the world, whether its Apple or Martin Luther King or the Wright brothers, they all think, act and communicate the exact same way. And its the complete opposite to every one else ? All I did was codify it, and its probably the worlds simplest idea? I call it the golden circle? 2:07Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others arent. Let me define the terms really quickly. Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary p