内外生激励视角下主动创新行为的发生机制研究以海底捞为例.docxVIP

内外生激励视角下主动创新行为的发生 机制研究一一以海底捞为例 杨春季魏远竹 福建农林大学管理学院赣南师范大学商学院宁德 师范学院 摘要： 在激励的市场竞争中，员工的主动创新行为能够为企业带来更积极的效果，但 是，更关键的问题在于如何激发员工的主动创新行为。木研究基于内外生激励视 角，通过对海底捞案例的深入剖析，揭示激发员工主动创新行为的具体机制， 得出主要结论:员工主动创新行为主要受到内生激励和外生激励内化的驱动，外 生激励的内化涉及两个关键机制，一是提升自我效能感以强化挤入效应，二是 提升情感承诺以弱化挤出效应。这一结论对主动创新行为和激励理论进行了发展, 也为企业激发员工的主动创新行为提供了实践启示。 关键词： 员工创新行为;内生和外生激励;自我效能感;情感承诺;海底捞; 作者简介：杨春季，福建农林大学管理学院，博士研究生;赣南师范大学商学院， 副教授。 作者简介：魏远竹（通讯作者）：福建农林大学管理学院教授，博士生导师;宁德 师范学院教授。电子邮箱:yangchunjiyang@163. com。 Research on Generating Mechanism of Proactive Innovation Behavior from the Perspective of Intrinsic and Extrinsic Motivation A Case Study Based on Haidilao Yang Chunji Wei Yuanzhu School of Management, Fujian Agriculture and Forestry University; Abstract： Employee proactive innovation behavior may bring a more positive effect to the enterprise in the keen marketing competition, but the more important question is how to stimulate employee proactive innovation behavior. From the perspective of intrinsic and extrinsic motivation, we take a case study based on Ilaidilao and reveal the specific mechanism on how to motivate employee proactive innovation behavior. We come to the conclusion that employee proactive innovation behavior is motivated by intrinsic motivation and internalizing extrinsic motivation. And we also reveal two mechanisms on how to interneili^e extrinsic motivation, one of which is improve employ self-efficacy to strengthcn crowding-in effeet, another one of which is enhance employ affective commitment to weaken crowding-out effect. This conclusion extends the research of proactive innovation behavior and motivation theory, and also provides practical implication for enterprise on Hiotivating employee proactive innovation behavior. Keyword： Employee Proactive Innovation Behavior; Intrinsic nnd Extrinsic Motivation; Self-Efficacy; Affective Connnitnient; Haid订ao; 在日益H热化的市场竞争中，创新愈发成为企业制胜的决定性因素。而企业的创 新绩效和创新行为本质上植根于员工的创新行为，也因此，员工创新行为口益 成为业界和学术界关注的焦点(Montani et al., 2017)。四方学者普遍认为， 员工创新行为是一种主动性的角色外行为，但中国高权力