基于双边市场理论的上海自贸区跨境电子商务发展研究-工商管理专业论文.docxVIP

浙江工 浙江工业大学硕士学位论文 基于双边市场理论的上海自贸区跨境电子商务发展研究 万方数据 万方数据 基于双边市场理论的上海自贸区跨境电子商务发展研究 摘 要 20 世纪 90 年代以来，随着经济全球化的发展，各国之间的经济联系和交往 日益紧密。在经济全球化、信息全球化高度发展、全球制造业中心转移、电子商 务在全球范围内蓬勃发展的大背景下，跨境电子商务成为国际贸易当中新的增长 点，也是促进国际贸易的重要手段。 上海自由贸易区挂牌以来，就着力发展跨境电子商务。目前，国家发改委委 托海关总署实施跨境贸易电子商务服务试点，上海电子口岸搭建了跨境电子商务 服务平台“跨境通”已经正式运营。 本文以上海自贸区跨境电子商务为主要研究对象，借鉴了国内外学者的研究 成果和国内外先进的跨境电子商务的发展经验，从双边市场理论出发，分析和发 掘目前上海自贸区发展跨境电子商务存在的优势，问题等，并提出一定的解决措 施，对上海自贸区跨境电子商务具有一定的借鉴意义。 关键词：双边市场，双边市场理论，跨境电子商务，上海自贸区 I Abstract Since the 1990s , with the development of economic globalization, the economic ties between the countries and the increasingly close contacts . In the economic globalization , the globalization of information highly developed , global manufacturing center moved , in the context of e-commerce booming worldwide , cross-border e-commerce as an international trade among the new growth , but also an important means of promoting international trade . Shanghai Free Trade Zone since listing , you focus on the development of cross-border e-commerce. Currently, the National Development and Reform commission Customs pilot implementation of e-commerce services cross-border trade , Shanghai Port to build a cross-border e- commerce service platform cross-border pass has been the official carrier . Taking Shanghai Free Trade Zone of cross-border e-commerce as the main object of study , drawing on the research scholars and advanced cross-border e-commerce development experience at home and abroad , from the bilateral market theory , analysis, and explore trade zone in Shanghai development of cross-border e-commerce presence strengths, problems , and propose some solutions , with some reference to the Shanghai Free Trade Area of cross-border e-commerce. Keywords: bilateral market, bilateral market theory, cross-border e-commerce, Shanghai Free Trade Zone II 目 录 摘 要 .................................................. I Abstract ............................................... II 1 引言 .........................