基于消费者策略行为供应链动态定价研究-物流工程专业论文.docxVIP

万方数据 万方数据 目录 HYPERLINK \l _bookmark1 1. 绪论 ....................................................... 1 HYPERLINK \l _bookmark2 1.1 研究背景与提出问题......................................1 HYPERLINK \l _bookmark3 1.2 研究的意义与目的........................................3 HYPERLINK \l _bookmark4 1.3 研究的基本框架..........................................4 HYPERLINK \l _bookmark5 1.3.1 研究思路..........................................4 HYPERLINK \l _bookmark6 1.3.2 主要研究内容......................................5 HYPERLINK \l _bookmark7 1.4 本文的创新点............................................6 HYPERLINK \l _bookmark8 2. 国内外相关研究综述 ......................................... 9 HYPERLINK \l _bookmark9 2.1 供应链..................................................9 HYPERLINK \l _bookmark10 2.1.1 供应链管理........................................9 HYPERLINK \l _bookmark11 2.1.2 供应链的协调.....................................11 HYPERLINK \l _bookmark12 2.1.3 供应链契约.......................................12 HYPERLINK \l _bookmark13 2.2 供应链的定价策略研究...................................13 HYPERLINK \l _bookmark14 2.3 策略性消费者的购买行为与动态定价.......................15 HYPERLINK \l _bookmark15 2.4 小结...................................................18 HYPERLINK \l _bookmark16 3. 两阶段销售下供应链动态定价简易模型研究..................... 21 HYPERLINK \l _bookmark17 3.1 问题描述...............................................21 HYPERLINK \l _bookmark18 3.2 价格策略模型...........................................24 HYPERLINK \l _bookmark19 3.3 算例分析...............................................26 HYPERLINK \l _bookmark20 3.4 小结...................................................30 HYPERLINK \l _bookmark21 4. 中间商的加入对供应链定价策略的影响 ........................ 33 HYPERLINK \l _bookmark22 4.1 问题描述...............................................33 HYPERLINK \l _bookmark23 4.2 价格策略模型...........................................36 HYPERLINK \l _bookmark24 4.3 算例分析...............................................41 HYPERLINK \l _bookmark25 4.4 小结....................