新媒体时代下的营销策略研究以石材行业为例.docxVIP

新媒体时代下营销策略研究——以石材行业为例 ［摘要］在新媒体时代下，传统的营销策略逐渐暴露击其弊端：传统的营销模式基木思想是 市场指导，而不是以实现用户价值为目标导向，而且传统营销模式满足市场个性化需求的成 本过高、时间长、速度慢。新媒体时代的到来，引发了各行各业的营销方式和销售理念的不 断更新和变革。本文旨在运用文献调查法、个案研究法、经验总结发等一系列研究方法，对 新媒体时代下石材行业的网络营销策略的前景、实施应用、重大意义进行思考和研究，重点 分析这种网络营销模式的优势和实施方案。通过整合现有的相关信息，最终得出结论：传统 的营销模式已经不能适应当前市场的激烈竞争，它必须结合崭新的媒体特点进行重新整合才 能继续获得相应的效益。完善的网络营销模式，是石材企业重新获得新型消费市场份额和重 塑企业形象的重要手段。 ［关键字］新媒体时代石材行业网络营销分析 Under the new media time the marketing strategy research ■- take the stone materialprofession as an example [Abstract] Under the new media time, the traditional marketing strategy exposes its malpractice gradually: The traditional marketing pattern basic thought is the market instruction, but is not take realizes the user value as the goal guidance, moreover the traditional marketing pattern meets the market personalization need the cost excessively to be high, the time is long, and the speed is slow? The new media time arrival, has initiated all the various trades1 and occupations marketing way and the sales idea unceasing renewal and the transformation. This article is for the purpose of using the literature survey procedure, the case methodology, the experience summarizing sends and so on a series of research technique, to the new media time under the stone material profession network marketing strategy prospect, the implementation application, the great significanee carries on the ponder and the research, analyzes this kind of network marketing pattern with emphasis the superiority and the implementation plan. Through the conformity existing related information, finally draws the conclusion: The traditional marketing pattern already could not adapt the current market steep competition, it had to unify the brand-new media characteristic to carry on the conformity to be able to continue again to obtain the corresp onding benefit. The con summation n etwork marketing model; is the stone material enterprise obtai ns the new expe nse market share and transform the en terprise image the imp