汉服海外传播分析-对外汉语专业论文.docxVIP

山东大学硕士学位论文3．2．2传媒渠道 山东大学硕士学位论文 3．2．2传媒渠道 30 3．2．3服装产业 36 3．3汉服相关社团传播活动 ．．38 第四章汉服海外传播的意义及建议 ．42 4．1汉服海外传播的意义 ．42 4．1．1促进中国传统文化“走出去” 42 4．I．2建构全球华人的文化认同 42 4．1．3推动相关产业发展 43 4．2汉服海外传播的建议 ．44 4．2．1汉服适应现代化传播 44 4．2．2培养跨文化人才 47 4．2．3充分利用新媒体平台 47 第五章结语 49 5．1研究回顾 ．．49 5．2研究不足 ．．50 参考文献 51 致谢 54 附录一 ，．55 附录二 ．．56 附录三．． 57 附录四 ．．59 附录五 ．．63 II 万方数据 山东大学硕士学位论文Contents 山东大学硕士学位论文 Contents CⅡINESE ABSTRACT 。l ABSTRACT 2 Chapter 1 IntroductioⅡ 。3 1．1 BackgrOund and Cause of Study 。3 1．2 Purpose aⅡd Significance Of Study 。4 1．3 Literature Review 。4 1．4 MethOds and InnOvatiOn of Studv 6 1．5 Study StlIcuture and COncepts 。7 1．5，1 Stu(1V Stucutllre 7 1．5．2 C0ncepts 7 Chapter 2 Hanl．u Symbol Interpretation ．10 2．1 Related TheOries Of Svmbol 。10 2．1．1 SvmbOl ．．10 2．1．2”SigIlifierII锄dI．Meaning” ．1l 2．1．3 Innuential Factors ofSymbol Disseminating ll 2．2 HaⅡfu SymbOl Interpretating 12 2．1．1 Han如as Collection ofS砌b01s 一12 2．1．2 Svmbols hlcluded in Han凡 16 Chapter 3 Hanfu’s oVerseas Dissemination 。22 3．1 Five Elements in Hanfu’s overseas DisseminatiOn ．22 3．1．1 Disseminators ，23 3．1．2 Contents 26 3．1．3 Medias 27 3．1．4 Receivers 一27 3．1．5 Effects 28 3．2 Main Routes of Hanfu’s overseas Di豁emination 28 3．2．1 Practices ofCulmral C0衄unication 28 3．2．2 Media Channels 30 3-2．3 C10thes Indus打v 36 3．3 Activities ofHanfu．related Associ撕ons 38 Chapter 4 Signi6cance and Sugges廿Ons on Hanfh’s oVerseas DisseminatOn 42 lIl 万方数据 山东大学硕士学位论文4．1 山东大学硕士学位论文 4．1 S蟾nincance of Hanfu’s oVerseas Disseminaton ”42 4．1．1 Promoting Chinese Traditional Culture’s Going Out ．42 4．1．2 Establishing Cultulal Identity of OVerseas Chinese 一42 4．13 Promoting Development ofRelated Industries 一43 4．2 Suggestions on Hanfh’s oVerseas Disseminaton ¨44 4．2．1 Han如’s Adapting to Modem Dissemination ．．44 4．2．2 Cuhivating Cross-cultural Talents ．47 4．2．3 Mabng Full Use ofNew Meida PIatf．oⅡns 47 Chapter 5 COnclusiOn ．．． 49 5．1 Study Review 。49 5．2 Study Shortage 50 Refbrences ．5l AckⅡowledgement 54 Appendix l 55 Appendix 2 ． ”56 Appen