国有水电勘测设计企业KM院战略规划研究-工商管理专业论文.docx

Abs证actAbstract Abs证act Abstract Enterprise strategic planning is based on the external environment and its own conditions and its changes to develop and implement strategies，and according to the implementation process and results of the evaluation and feedback to adjust the process of developing a new strategy． At present，after decades of rapid growth，chinese economy has entered new stage of medium-to—high growth，Recently，the economic downward pressure increased．In order to cope with the new situation of the transformation of the social and economic structure，Since The eighteen National Congress of the CPC，the CPC Central launched a major strategic decision of comprehensive deepening reform and change the mode of economic growth．In the meanwhile， Engineering design industry is also end of the general growth period，entered into the stage of development bottleneck，transforming the mode of development is imminent． To the the large design institute of KM engineering coporation，it’S under a central enterprises，as hydropower project design for it’S the main business，due to the”Western Developmen”and”Power Transmission from West to East”historic opportunity,through ten years of rapid development，The enterprise scale and efficiency has reached a record hi【gh．But hydropower resources are limited，most of the domestic large and medium—sized hydropower projects have been developed，Hydropower design market shrink seriously,the rest of the Hydropower project is not enough to support the development of enterprises．In that case，To research and set the enterprise strategic planning of KM engineering coporation，enable the company to break the current bottleneck and sustainable development is very urgent． This paper introduces the theory of strategic planning and research status at home and abroad， and analyzes the intemal and external environment of the company．About the analysis of external environment，especially analyzed systematically for the characteristics of survey and design