国产动画片低幼化现象的传播学研究-传播学专业论文.docxVIP

窜产动画片能幼住现象的传播学研究中文摘要 窜产动画片能幼住现象的传播学研究 中文摘要 国产动画片φ1ft 幼化现象的传播学研究 中文摘要 中国动画片曾经有过辉煌历史，然而自 80 年代动画市场开放以来，随着日本、 美国等进口动酷的引进，留产动画片受到极大冲击，在竞争中处于弱势。尽管，近年 来墨家却大了对动画业的扶持力度，动噩产量也与吕俱增，望产动画却始终受到广大 受众的冷落，不敢日类动画已是不争事实，之所以形成这种局面，同国产动画片的纸 幼化现象不无相关.本文的目的即是对这…现象进行分析。 本文首先运用内容分析法，选取 2005 年2007 年三年间 106 部国产动画片为样 本，依据研究类自对其内容分别编码最化，逐一对国产动画片的观众定位、题材类型、 主题诉求等方面进行分析。接着，针对冒产动画片现众定位的低幼化和内容的低幼 住商个层亩，本文从传播学提角出发，结合中黯动噩发展的有关历史，以及影视心 理学、儿童文学等相关理论，对动画片的传者、受众、把关人等进仔多方面考查，探 寻国产动画片低幼化现象的成因，指出国产动画片内容低幼化的实质是成人代言下的 伪低幼。最后，对动酣片的创作提出相关建言。 关键词z 菌产动醋片 低幼化 内容分析 成人代言 儿童视角 作 者:谈路明 指导老师 z 陈龙教授 @本文研究对象为菌产动画片，文中所论及的 u动酒和动画片是相同概念，都将指以革史事为目的的动回影 视形式. Communication Communication research on the puerility ofChinese-made cartoon Abstract Communication research on the pueriIity of Chinese-made cartoon Abstract Chinese animated cartoon has made glorious achievements in history. But since the 80 S oflast century，it w臼greatly shocked and challenged by the introduction of Japanese and American c缸toon and obviously at a disadvantage in competition. Although government s位engthened support dynamics in recent years and the yield of Chinese cartoon increased steadil弘 but it is nearly self-evident 由at Chinese c缸toon has been ignored by the audience and fai1ed in the market competition with Japanese and American C缸toon.ηle reason for this situation may lie in the puerility of Chinese cartoon; therefore this paper is aim to solve the problem. Firstly this paper use content analysis method ，select 106 Chinese c町toons which was produced between 2005 and 2007ωexamples. Based on the coded quantization of their contents according to research category，也is paper analyze the audience orientation， types of subject matter and subject claim of Chinese cartoon. Aiming at 由e puerility of Chinese C缸toon in audience orientation and ∞ntents，this paper start 仕om the perspective of communication 也eory，and also use film psychology and chi1dren literature for reference， briefly review the history of Chinese cartoon，study the