关于建立北京服装市场色彩数据库的思考与设想-设计艺术学专业论文.docxVIP

襄京藏装乍麓2007稀碜}话，￡兰．‘’善≮建交荚于建立北京服装市场色彩数据库的思考与设想 襄京藏装乍麓2007稀碜}话，￡兰．‘’善≮建交 荚于建立北京服装市场色彩数据库的思考与设想 摘要 本文黠在通过对北京服装市场的服装产品色彩现状进行一系列的数据调研 整控莠霹澜疆臻果透行深入瓣势辑、碜}突秘魄较，建立憨窳鞭装枣场色彩数摆疼 系统，试图发现北京现有市场的产品色彩特点以及本市消赞者的总体色彩消费倾 向，希望自％够为今后北京服装色彩趋势预测以及进入北京服装市场的各种类型的 服装品黪、企业提供产品开发、销售等方灏的色彩信息秘色彩服务。 第一部分对北京服装市场色彩数据撵进行释义并对本课题的研究嗣豹和意 义进行相廒论述。第二部分的主体内容是对关于建立北京服装市场色彩数据库研 究的方法遴杼介绍。第三部分是对北京服装市场色彩调查结果进行总结并作专项 努辑，这怒搴文戆重熹。热疆罄努阐述j￡窳驻装市场色彩调查结论懿瘦爝薅象及 指导意义并提出建立北京服装色彩数据岸的具体建议、思路与措施。 关键词：服装色彩数据库色彩调研时装之都色彩营销调研分析 爱豪鞭装々’麓2f《07箨碜{≯，‘’r学仔论土TH烈l(ING 爱豪鞭装々’麓2f《07箨碜{≯，‘’r学仔论土 TH烈l(ING AND删AGENATION ABOUT ES瑚王IS}差ⅨG COLoR DA置A器ASE OF BEIJING COSTUME MARKET ABSTRACT The thesis illustrates that how to establish the color database of Beijing costume market through monitoring and controlling a series of research database of Beijing costume market and doing in-depth analyses， study and comparison．The thesis tries to find out color characteristics of costume products in Beijing market and the color consumption trend of Beijing consumers．The paper expects to provide color information and color service of product developing for the costume enterprise and corporation that want to enter into Beijing costume markeL at the same time，offers fashion color trend of BeOing costume market． The first chapter illustrates the color database of Beijing costume market and introduces the study background and purpose of the project． The The second chapter describes the method how to establish color database of B蛹ing costume market．The third chapter is the most important part of this thesis．It analyzes and summarizes the result of Beijing costume market research and does some special analyses．And the last chapter expounds the application and significance about color market research conclusion，and brings forward the advice and measure that how to establish the color database of Beijing costume market。 KEY WORDS：costume，color,database，color research，the city of fashionable dress，color distribution，research analysis 北京服装学院学位论文原创性声明本人郑重声明：所呈交的学位