广饶县轮胎厂海外市场拓展研究-工商管理专业论文.docxVIP

ABSTRACTThe ABSTRACT The status of the global tire industry is in high degree of market concentration，and tire giants occupy the absolute advantage；the fire industry is gradually transferred to the Asia-Pacific region；the domestic tire industry developed rapidly in recent years，but it has also suffered big lost in the global fmancial crisis．The tyre industry is of the industry which rely market very well．In year 2008，the export share of the tyres is about 63．8％ofthe total outputs and from JAN to MAY 2009，the export share of the tyres is about 42．8％of the total output．at the same time，the export qty has decreased about 32％and the status was still continue． Guangrao County Tire Factory belongs to the III lever in the tire industry,it also meet much difficulties for export during these years．This article effectively targets the different problems when Guangrao County Tire Factory develops the international marketing，researches its business expansion of market，and analyzes its international marketing strategy in-depth， in order that it Can enhance the COre competition and stand steadily in the fierce market competition． Detailedly speaking，it researches the following factors：the international and domestic the industry status and development prospects； Guangrao County tire plant situation analysis； Guangrao County tire plants market strategy analysis；the protection of overseas marketing strategies implements．Among them Guangrao County tire plant specific situation analysis is the focus of this artical．In this section，we first introduce the basic condition of Guangrao County the plant，analyze its current sales situation，and find its existent different problems，as well勰the advantages and disadvantages and asSesS their growth opportunities and the corresponding marketing strategies that should be taken． To protect the overseas market expansion strategies for the successful implementation， Guangrao County the factory should change the international marketing concept，improve