汉语会话型广告语篇分析-语言学及应用语言学专业论文.docxVIP

AbstractConversational Abstract Conversational advertisement is a small type of the nume舢categories of advertisement．From the linguistics angle,the study for this kind ofadvertisement text is not abundant；Occasionally related,but only describing language function for this type of ads,neglect the description of its structure thereby；Even related in conversation stlUcture，but just describe the individual phenomenon in conversation, lack咖dying deeply and systematically．In view ofthe situation,this article combines conversational advertisement pattern and analyzes this kind of advertisement text by applying the theories of the dialogue structure and the context theory of Systemic Functional Grammar,in the meanwhile puts forward the language choice aiming at characteristic ofthis text． After analysing the structure of the conversational advertisement text on whole and parts,comparied弼也daily conversation,we find there are some differences on a turn length,(turn)repeating,(turn)overlapping，fmamy method etc between conversational advertisement text and daily conversation text,meanwhile describe and explain these differences．In addition,we take‘problem-solution,the most popular pattern in ads as discourse，analyze its structural character．In the end，we analyze the language choice for conversational advertisement text mainly on perspectives of register variables that three aspects are fiel0,tenor and mode；explore how advertisement creation锄achieve pertinently on specific context,reach to prospective communication purpose and effect． Keywords：Conversational advertisement text；Analysis ofthe dialogue structure；Text pattern H 广州大学学位论文原创性声明本人郑重声明： 广州大学学位论文原创性声明 本人郑重声明： 所呈交的学位论文，是本人在导师的指 导下， 独立进行研究工作所取得的成果。除文中已经注明引 用的内容外， 本论文不含任何其他个人或集体已经发表或撰 写过的作品成果。对本文的研究做出重要贡献的个人和集体， 均已在文中以明确方式标明。本人完全意识到本声明的法律 后果由本人承担。 学位论文作者签名：静暖媛 日期：唧轳月谚日 广州大学学位论文版权使用授权书 本人授权广州大学有权保留并向国家有关部门或机构送 交论文的复印件和磁盘，允许论文被查阅和借阅。本人授权 广州大学可以将学位论文的全部或部分内容编入有关数据库 进行检索，可以采用影印、缩印或扫描等复制手段保存、汇 编学位论文。(保密的学位论文在解密后适用本授权书) 日期