毕业论文-杭州经济型酒店的发展现状与对策研究.docVIP

本科毕业论文 （ 20_ _届） 杭州经济型酒店的发展现状与对策研究 摘要：本文通过对经济型酒店在国内外的发展研究，着重在杭州的发展及现状，包括主要品牌、分布情况、经营状况、分布的影响因素分析等，找出目前杭州经济型酒店面临的发展环境，同时对经济型酒店与高星级酒店在规模设施、人才需求、经营方式等方面进行简单的阐述与分析，针对经济型酒店品牌成功模式的特点分析提出一定的发展对策，尝试解决现阶段的一些问题。旨在提高杭州经济型酒店的竞争力，满足消费者多方面需求，带来可观的经济和社会效益。 关键词：经济型酒店；杭州；发展现状；发展对策 Development Situation and Countermeasures of Budge Hotel in Hangzhou Tourism Management class 0703 Gao Wenping Instructor: Lou Jiajun Hua Gang Abstract: Based on the economic development of the hotel at home and abroad, focusing on the development and current situation in Hangzhou, including major brands, distribution, business conditions, the distribution of factor analysis to identify the current economic environment and the development of hotels facing the major problem, while hotels and high-star hotel in the size of facilities, demand for talent, management style and other aspects of the simple model described and analyzed, for the successful model of economy hotel brand to make certain features of Development Strategy, to try to resolve at this stage some of the problems. Hangzhou hotels aimed at improving the competitiveness and meet various needs of consumers and bring considerable economic and social benefits. Key words: budge hotel; Hangzhou; Development status; Development Strategies 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc291173129 一、前言 PAGEREF _Toc291173129 \h 1 HYPERLINK \l _Toc291173130 二、经济型酒店的概念及与星级酒店的差异 PAGEREF _Toc291173130 \h 2 HYPERLINK \l _Toc291173131 （一）经济型酒店的概念 PAGEREF _Toc291173131 \h 2 HYPERLINK \l _Toc291173132 （二）经济型酒店与高星级酒店的差异 PAGEREF _Toc291173132 \h 2 HYPERLINK \l _Toc291173136 三、国内外经济型酒店的发展概况 PAGEREF _Toc291173136 \h 4 HYPERLINK \l _Toc291173137 （一）国外经济型酒店的发展状况 PAGEREF _Toc291173137 \h 4 HYPERLINK \l _Toc291173138 （二）国内经济型酒店的发展概况 PAGEREF _Toc291173138 \h 4 HYPERLINK \l _Toc291173139 四、杭州经济型酒店的发展现状及特点 PAGEREF _Toc291173139 \h 5 HYPERLINK \l _Toc291173140 （一）发展历程回顾 PAGEREF _Toc291173140 \h 5 HYPERLINK \l _Toc291173141 （二）主要品牌 PAGEREF _Toc291173141