农村超市经营的4P分析.docVIP

PAGE 5 农村超市经营的4P分析 目 录 中文摘要……………………………………………………………………………1 Abstract……………………………………………………………………………2 一、农村超市的发展现状 ……………………………………………………3 二、农村超市经营的产品分析 ………………………………………………4 三、农村超市经营的价格策略 ………………………………………………5 四、农村超市经营的购销渠道 ………………………………………………7 五、农村超市经营的促销方式………………………………………………9 六、结论与展望…………………………………………………………………10 参考文献?……………………………………………………………………………15 致谢……………………………………………………………………………………16 中文摘要 随着我国经济的发展和农村超市经营独特优势的显现，越来越多的连锁超市开始进军农村市场。本文通过运用”4ps”营销分析法对农村超市经营的产品选择、产品定价、购销渠道和促销方式等问题提出对策。 本文从以下几个方面对我国发展农村超市的策略进行思考。第一、要明确农村超市的发展前景是广大和光明的。第二、主要分析农村超市的产品类别及定价。第三、探索目前农村超市在发展过程中存在的购销问题。第四、了解农村超市应如何选择快捷有效的促销方式。第五、找出一条适合我国农村连锁超市发展的光明道路。以下我将针对这一系列问题进行思考并寻求解决办法。 关键词：农村超市，产品分析，购销渠道，促销方式 Abstract With the development of our national economy and rural supermarket management unique advantages of appeared more and more supermarket chain foray into rural market. The article USES 4 ps marketing analysis of rural supermarket management choosing products, product pricing, purchase and sales channels and promotion methods proposed countermeasures. This article from the following several aspects to our development of rural supermarket strategy thinking. First, must be clear about prospects for the development of rural supermarket is broad and light. Second, mainly analyses the rural supermarket product category and pricing. Third, to explore the present countryside supermarket in developing process exists in the purchasing or selling problem. Fourth, to understand how should choose rural supermarket quick and effective promotion means. Fifth, find a suitable for the development of Chinas rural supermarket chain light path. Below I will for this a series of problems into consideration and seek solutions. Keywords: rural supermarket, product analysis, marketing channels, promotion means 农村超市经营的“4p”分析 随着中国加入WTO 后，农村流通体制向社会化、市场化的方向不断发展，农村市场已呈现出多条经营渠道、多种经济成份、多种经营形式的新格局。但目前农村市场迫切需要提高商品流通的组织化程度，特别是农资市场和农村食品市场的假货问题成了国家当务之急需解决的头痛问题，面对具大金矿的农村商业市场，通过引入现代流通方式来促进农村流通的现代化，使农村食品、农产品与农资通过连锁经营有利于摆脱目前我国农产品流通困境，提高农产