哈尔滨卷烟总厂企业发展战略研究-工商管理专业论文.docx

哈尔滨工业大学工商管理硕士学位论文摘要 哈尔滨工业大学工商管理硕士学位论文 摘要 随着中国加入WTO，我国将减少烟草关税，这将引起烟草进口的增加， 国际烟草集团会大规模进入这个庞大的市场。这对竞争力不强的中国烟草企 业来说，将是极大的挑战。中国烟草总公司为了应对国外烟草的竞争，一方 面鼓励烟草企业之间的合并重组，组建大的烟草集团，另一方面将工业与商 业彻底分离，努力实现市场竞争下的合理布局。烟草工业之间的竞争变得更 加激烈，这对哈尔滨卷烟总厂将产生极大的威胁。 哈尔滨卷烟总厂由黑龙江省内的四家烟草工业企业组成，于2003年11 月正式成立，这为总厂进一步发展的奠定了坚实的基础。 本文深入分析了国内外烟草行业的竞争形势，指出了中国的烟草行业藤 对压力，要加快发展步伐，致力于实现傲大做强的目标。哈尔滨卷烟总厂也 要明确发展目标，实现自身生存与发展。文章依据战略理论详细分析了哈尔 滨卷烟总厂内外部环境，外部的机会与威胁，自身的优势与劣势。哈尔滨卷 烟总厂拥有规模优势和品牌优势，但它也有不足，总厂要牢牢把握固有的优 势，确立了低成本扩张战略和产品品牌战略；紧紧抓住企业设备落后、人才 缺乏、研发力量薄弱、资源不足的劣势及具体表现，确立了技术创新战略。 而且有针对性的制定了战略实施的策略、措旖，并力求具有现实意义。 关键词战略管理；环境分析；战略措旖 AbstractAlong Abstract Along with entering WTO，China will reduce the tobacco taxiff,this will cause tobacco import to increase，and the international tobacco plant group can extensively enter this huge market．This is will be very big challenge to the Chinese tobacco plant enterprises which are not energetically strong．In order to overcome the great competition，On the hand the China tobacco plant head office encourages the incorporation between the tobacco plant enterprise，and constructing the big tobacco plant group，and the other hand has separated the industry and commerce thoroughly,SO as to realize the rational market deployment．The competition between the tobacco industry becomes intense，and Harbin cigarette general factory will face the very big threat． Harbin cigarette general factory is formed by four tobacco plant industrial enterprises inside the Heilongjiang provience，and it was formally founded November,2003，and this has been established the solid foundation for HCGF tO develop further． This paper has gone deep into to analyze the competition situation of home and abroad tobacco plant trade，and has pointed out that the tobacco plant trade of China faces pressure，and will quicken to develop the step，and devotes oneself to realizing the strong objective．HCGF also will clearly and definitely develop the objective．and realizes subsistence and development．The paper has analyzed the env