国航西南维修基地竞争发展策略研究-工商管理专业论文.docxVIP

西南维修基地总体发展战略的实现。论文从战略的高度为转型过程中的国航西南维修基地指出一条 西南维修基地总体发展战略的实现。 论文从战略的高度为转型过程中的国航西南维修基地指出一条 切实可行的发展道路。而本文的分析方法和结论对处于同样境况下的 国内其他民航维修企业也具有一定的参考价值。 关键诃：国航、民航维修企业、竞争、战略 AbstractAfter Abstract After entering in the WTO，China Civil Aviation Maintenance enterprises are meeting with a development focus．As one of the first opening trade，after entering the WTO，China Civil Aviation Maintenance enterprises will meet with more enterprises offshore，other than visible civil aviation maintenance enterprises，China Civil Aviation Maintenance trade competition will become much more serious．At the same time under t11e trade recombination circumstance，the front CSWA ioin in the Air China,the Air China are gestating a reform of organization and system，the old organization will be broken，the new Maintenance Base will be changed into independent enterprise to join in the maintenance competition． For many years，because of the influence of planning economy,the Maintenance Base has many problems compared with the advanced enterprises in management concept and market exploitation．The power of competition of the enterprise is prepared to be further enhanced． Under the serious circumstances，how to face the cases?How to survive， how to develop?The Maintenance Base has not supplied argumentation systematically rand strategies of feasible development and powerful competition．This thesis is aimed at these problems． This thesis is guided by market management，strategy management, based on the analysis of civil maintenance market size and the power of competition of the majority enterprises，linked谢m the present situation of the Base．I Want to discuss some problems from the strategy opinion．I try my best to plan feasibly competitive strategy and scheme． Firstly,I analyze the condition of the Base competition，and give particular anatomy of the’majority markets and rivals to define the orientation of the Base．Secondly,connecting to the request ofthe group， I define the strategic development，that is，the conc