基于.NET的客户关系管理系统设计与实现-软件工程专业论文.docx

AbstractAbstract Abstract Abstract In the competitive mode of modem enterprises，companies in the same industry or business competition is not only their own strength，but once you grasp the customer resources，in the industry to seize the customer,understand the customer demand and purchase intention，you take the initiative to master the market，the company plans to adjust timely,to the customer for the company’S operations guide， based on the actual work of customer relationship management，the construction of a CRM system based on Web(CRM)，detailed description of the system requirements analysis，system design，database design process，using UML modeling technology for the analysis and design of the system，and the use of ASENET SQLServer2005 technology,database system． The development of this system strictly according to the development of software engineering ideas．Firstly,the thesis studies the customer relationship management system development background and significance，and the status quo at home and abroad for the same subject to do the research，then using UML modeling method of customer relationship management to fulfill the needs analysis，including the role of systems analysis，case analysis，performance requirements analysis．Under the need to complete the work，the system of the overall design and detailed design，in order to improve the system scalability,using MVC three-tier architecture design system software architecture，is effective to the separation of the system interface and the logic of program development and division of the main functions of the system as the basic data management，customer management，contract management，customer visits， cost management， service management， statistics， system management functions，and the detmled design of each sub function．In order to provide system security,using encryption algorithm to complete the WebService communication encryption and key data in database encryption and database of the system completed the E-R dia