吉祥图案在企业VI中的应用-艺术设计专业论文.docxVIP

Application of auspicious patterns of the VI design ABSTRACT This article is dedicated auspicious patterns to VI design applications in theoretical research and practical research. In this paper, the VI design used in auspicious patterns is the needs of modern design and social development. On the one hand, the auspicious patterns has a special aesthetic value, including educational and ethical concepts, and has been quickly recognized, its make modern enterprise more cultural and genial and play a role in creating the corporate image and promoting its culture.On the other hand, the use of the auspicious patterns meet the cultural needs of consumers, design languag e humane regression trend and it is conducive to the the VI systems dynamic scalability. So,the use of auspicious patterns is the need of enterprise development,and the needs of the development of modern design. This thesis use the concept of auspicious patterns, elements, ideas, techniques and aesthetic value to classify and study and discuss the similarities and differences between different regions of the auspicious patterns of expression. Trying to figure out the auspicious patterns and fusion met hod of VI design feasibility. Analysis found that application has a great deal of successful case,by studing the present situation of the application of auspicious patterns in VI design,but there are also fade and neglect the Symbolism auspicious patterns tendencies and a problem in the application process simple reproduction of the image of auspicious patterns. To solve these problems, according to the VI design used in auspicious patterns,the transfer of spirit heritage and God of auspicious pattern s applied to the successful examples of which were analyzed in the VI design, preliminary summary that auspicious patterns applied to the design of the enterprise VI method. Ultimately the thesis hope that the results of auspicious patterns used in VI design can help the designer during enterprise VI desig