基于资源基础理论的民营企业可持续发展战略研究——以开元集团公司为例工商管理专业论文.docxVIP

II II Abstract Abstract Kaiyuan Group, as a resource-based private enterprise, accomplishes an annual turnover of 4 billion RMB after few years’ development, ranks ninth in domestic agrichem industry and first among the private enterprises in this industry. Attracting extensive attention for its amazing development speed named Kaiyuan speed, Kaiyuan Group becomes one of the largest enterprises which cultivated and supported by the government of Sichuan province. On researching a group like this, no doubt we will think over the answers of the following two questions firstly. One question is why can Kaiyuan Group develop itself so rapidly. The other question is how can private enterprises develop consistently in the future. This paper discusses the above two questions in depth by the application of resource-based theory, theory of ability, continuable competitive advantage theory, and some analytical tools and methods of strategy management. On the basic analysis of the relations between private enterprise resource management and sustainable development, the paper finds the reason of Kaiyuan Group’s successful operation in the past few years. The growth process of Kaiyuan is a process of constant access to getting the resources and using the resources: Firstly, the group gets resources by merging, expansion, extension of industrial chain, direct acquisition, and other means. Secondly, the group combines and utilizes the resources by the establishment of a scientific management structure and a professional team, the enhancement of the management level and the production and marketing capacity, and building of the brand and corporate reputation, and some other way. Thereby the group creates enterprises core competency, constructs industrial entity’s competitive advantage, and establishes an Evergreen development basis. From the development of Kaiyuan, we can conclude that the ability to get and use resources leads up to the enterprise’s rapid development in the past an