技术信息不对称条件下S公司的产品管理策略-工商管理专业论文.docxVIP

PAGE PAGE 10 THE PRODUCT MANAGEMENT STRATEGY FOR COMPANY S BASED ON TECHNICAL INFORMATION ASYMMETRY ABSTRACT Company S is a world wide manufacturer producing high-quality hydraulic products for Mobile Machine OEM companies. Although it has advantage on the technical side, its product management is still in the basic stage. Facing with the severe competition in the Mobile Machine industry, company S fails to transfer its technical advantage into payoffs. The shortage in the product management is the biggest reason, especially with little knowlage on technical information asymmetry. Firstly, this dissertation introduces the external environment of company S from macro, industry, and company aspects. Secondary, it analyses the internal environment from organization, resource, and value chain via Radar, Key Element Matrix, and SWOT. Finally, it discusses the company strategy of S and the shortage in the current product management. By modeling and deduction with Game Theory, this dissertation believes that “Technical Information Disclosure”, “High Quality Product Roadmap”, “Following-up Market Leader”, and “Coorperation with OEM” are the 4 strategies to improve the product management in company S. The Game Theory is a great feature of this dissertation. Based on technical information asymmetry, Dynamic game with imperfect information in the mixed strategy of perfect Bayesian equilibrium solves the technical information disclosure issues and product development direction. Facing with competitors technical information disclosure policy, one time static Nash equilibrium explains why company S needs to follow the market leader’s strategy. The Cooperative Game Theory is to help company S to sort out the allocation issue. KEY WORDS: Product Management, Technical Information, Asymmetry, Game Theory 目录 目录 7 图片目录 9 表格目录 10 第一章 绪论 11 1.1 研究的背景与意义 11 1.2 企业背景介绍及问题提出 12 1.3 本文的理论基础 16 1.3.1 技术信息不对称理论概述 16 1.3.2 技术信息的价值 17 1.3.3 合作博弈理论概述 17 1.4 本文的研究方法 18 1.5 本文的主要创新 19 1