消费视域下信息社会纸质读物设计研究-包装工程.PDFVIP

第37 卷 第 10 期 包装工程 2016 年5 月 PACKAGING ENGINEERING ·43 · 消费视域下信息社会纸质读物设计研究 韩荣，胡杨，卢章平 （江苏大学，镇江 212000 ） 摘要：目的 主要研究消费视域下信息时代纸质读物受到电子数字读物冲击的现象，进而为纸质读物设 计提供关键的消费心理分析及设计方法指导。方法 基于消费心理学和信息传播学，通过对信息社会消 费特征转型的解析，阐述新的消费心理与读物设计的关联，进而提出要把握读者的消费需求和阅读需 求才能迎合读者的消费动机，进而唤醒他们的隐性需求。结论 纸质读物设计要继续成为盛纳知识和传 递信息的容器，需要从阅读信息的接收、阅读体验的提升、流行趋势的引导等诸多方面，开启消费视 域下纸质读物设计的变革之路。 关键词：消费视域；信息社会；纸质读物 中图分类号：J524.5 文献标识码 ：A 文章编号：1001-3563(2016)10-0043-05 Paper Books Design in Information Society under the Consumption View HAN Rong, HU Yang, LU Zhang-pin g (Jiangsu University, Zhenj iang 212000, China) ABSTRACT: It aims to mainly research the phenomenon that the paper books are shocked by electronic digital books in the in- formation times under the consumption view,so as to provide effective and key consumption analysis and design method guid- ance for the design of paper books.Based on the analysis from c onsumer psychology and information communication on the changes of social consuming characteristics, it expresses the relationship between consumer psychological and book design then raises that seize readers consumer demand and reading demand,can we cater to the readers consuming motivation and awaken their potential need. The design of paper books continues to become a container to hold knowledge and convey information,it is required to open a reform road of design of paper books under the consumption view from many aspects like receiving of read- ing information,improving of reading experience and guide of popular trend. KEY WORDS: consumption view; information soc