拜访八步骤 课件讲义汇总.ppt

*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;*;;什么是产品生动化? what is merchandising;产品生动化 Merchandising;;为什么产品生动化重要呢? Why merchandising important?;产品生动化标准Merchandising Standard;;;;;产品/设备位于当眼处 Product / Equipment placed in most accessible/visible location 店堂内, 在货架, 陈列架和冷冻设备内的百事产品, 应该: In outlet: Pepsi products (warm, display, and equipment) should be: 最先被消费者看到的饮料 First beverage to be seen by the customer 醒目, 容易拿到 Easily reached and most visible 与冲动型产品相邻, 如: 休闲小食, 巧克力等 Placed near impulse products, i.e. snacks, chocolates, etc.  仓库内: 百事产品应放在最易提货的位置 Backroom: Pepsi products