面向企业的广东省服务外包竞争力评价指标体系构建研究-企业管理专业毕业论文.docxVIP

A A Dissertation SubmiRed to Guangdong University of Technology for the Degree of Master of Management Science A Study of the Index System of Competitiveness Evaluation for Service Outsourcing Enterprises in Guangdong Province Master Degree Candidate：Sun Longhu Supervisor：Prof．Gao Hongyuan May2011 School of Management Guangdong University of Technology Guangzhou，Guangdone,,只R．China,5 1 0520 务外包企业核心竞争力的识别和培育进行研究就具有一定的理论和实践意义。 务外包企业核心竞争力的识别和培育进行研究就具有一定的理论和实践意义。 基于广东省外包服务业发展比较快速的事实和政府大力支持外包服务业发展的宏 观环境，对广东外包服务企业的核心竞争力进行系统研究，以期能将研究成果应用于 地区外包服务企业的发展实践，提高外包服务企业参与市场竞争和国际竞争的实力， 已成为广东省外包服务企业发展的当务之急。 在借鉴前人有关服务外包和核心竞争力研究成果的基础上，对广东外包服务企业 核心竞争力进行分析，提出广东外包服务企业核心竞争力的构成要素，即企业能力层 面、技术层面、管理层面和企业资源层面四个方面，这四大类因素又包括9个二级指 标、34个具体的指标，并对各要素之间的关联关系进行了因子分析，研究了广东省外 包服务企业核心竞争力的识别与培育，构建了广东省外包服务企业核心竞争力的评价 指标体系和评价模型，并用于实证分析，为广东省外包服务企业寻找和培育各自的核 心竞争力提供了指引。在上述理论分析的基础上，本文最后从企业、政府、人才、制 度等方面提出了提升广东外包服务企业核心竞争力的具体对策。 关键词：服务外包：企业竞争力；指标体系；评价模型 广东工业大学硕士学位论炙AB 广东工业大学硕士学位论炙 AB STRACT As international industry transfer and adjustment go on，service outsourcing becomes more and more popular．China has considerable advantages and many cries develop the industry as a pillar industry．Thus many service outsourcing providers emerge including ITO and BPO enterprises．From the country level，China has competitive advantage，but from the enterprise level，it is hard for local service outsourcing providers to gain competitive advantage in international market．The reason is local service providers lack unique competitive advantages which is critically important for enterprises to survive in an international level． So the identification and culti【vation of coIe competences锄屯urgently needed． Based on the facts that the development of China’S outsourcing service industry relatively rapid development and the macro--environment Governmem strongly supports the development of outsourcing service industry,the writer carried out a systematic research on the core competitiveness of Guangdong’S outsourcing services enterprises，in orde