上海财经大学国际工商管理学院战略管理课件Lecture 6 Selecting Strategies.pptVIP

Session 6Selecting Strategies Comprehensive thinking about: internal and external environments requirement of business portfolio Then to select the most suitable strategies from all possible alternatives. Analysis models: SWOT Matrix of strategy selecting model Strategy-category model SWOT Model external opportunities and threats internal strength and weakness external opportunities and threats Opportunities：from the macro view Case: micro-soft Threats：from the macro environment case: tax rate Case: IBM The relation between opportunities and threats internal strength and weakness Strength: