旅游度假村新媒体营销策略研究-工商管理专业毕业论文.docxVIP

西南科技大学硕士研究生学位论文第 西南科技大学硕士研究生学位论文 第 PAGE IV页 西南科技大学硕士研究生学位论文第 西南科技大学硕士研究生学位论文 第 PAGE III页 Abstract New media is a American CBS (Columbia television network) technology institu te director P Geer Mad (P Goldmark), first proposed in 1967. Like other new thing s, the practice of new media also walk in the prior theories. As a result of new tec hnology revolution, the new media is almost and information industry together. Inpar ticular, issweeping the globe in the wave of the Internet, the digital wave, the new media speed is almost in the geometric growth ratio. New media emphasizes interactivity and timeliness, massive and effective sharin g ofbinding, personalized and community-based. Since its organization through syner gistic effects between individuals and groups, and strive to build a real,interactive network society. These characteristics are just the current tourism resortgenerally exis ts in solution in the process of marketing information authenticity andpoor effective ness, realize personalized degree is low, the tourist initiative weakproblem, provides n ew ways and means, make tourism resort enhance competition in the market, there are more fully guarantee. In this paper, from the study of new media, new media to the marketing chan ges andresort, new media marketing methods (micro-blog Micro message) were disc ussedfrom four aspects combined with the resort of marketing, and puts forward so mepersonal opinions. By comparing the new media marketing and traditional marke tinganalysis, draw the following conclusion: new media marketing enriches and dev elops the basic theory of traditional marketing, provides innovative marketing mod e, has the important guiding significance to the resort marketing. From the tools of new media marketing of view, Micromessage micro-blog mar keting,marketing is the main mode of new media marketing. Mainly based on the new media marketing is the enterprise micro-blog resort to urism enterprises and release timely and variou