绿地学府公馆项目管理中的风险分析与控制的研究-项目管理专业毕业论文.docxVIP

摘 摘 要 万方数据 万方数据 摘 要 在全球经济快速发展的时代背景下，人们对房地产的需求量不断增加，房 地产行业的发展进入一个空前的高峰期。中国的房地产行业也不例外，该行业 对促进我国的国民经济发展起了不可估量的作用。但是，目前中国的房地产行 业的发展仍处于初级阶段，管理方法仍有许多不足。众所周知，房地产投资具 有高投入、高风险的特性，因此，房地产行业的风险管理的问题就显得格外重 要了。 本文以绿地学府公馆项目的风险管理为研究主体，共分为六章来进行阐述。 本文首先介绍了房地产风险管理的研究背景和意义、国内外研究现状；其次概 述了房地产项目风险管理及风险识别的概念、分类、特征等相关理论；然后以 绿地学府公馆项目为例，通过对该项目的投资环境、市场供求、项目定位等几 个方面进行调查分析，得出了该项目的几大风险类别及影响因素；接着对绿地 学府公馆项目的风险分别进行定性和定量的深入分析，从而得出该项目风险分 析的结果；最后，针对绿地学府公馆各类不同的项目风险提出应对和监控防范 措施。 本文通过理论研究与实证研究两者相结合的方法，将系统科学的理论知识 与研究方法应用于绿地学府公馆项目中，分别运用专家调查法和模糊数学综合 评价法对该项目风险进行定性和定量分析，更深入的对该项目风险进行分析研 究，进而提出有效的风险管理应对措施及监控体系，为房地产投资管理者提供 一定的参考依据。 关键词：房地产；风险分析；风险管理 I AB ABSTRACT ABSTRACT In the background of rapid global economic development, peoples demands for real estate are increasing and the development of the real estate industry has come into an unprecedented peak. China’s real estate is without exception, which plays an invaluable role in promoting the development of China’s national economy. However, the current development of Chinas real estate industry is still in preliminary stage and there are still some deficiencies in management. As we all know, the real estate has the characteristics of high investment and high risk, therefore, the issue of risk management in real estate is particularly important. In this paper, risk management of Green University Mansion project is the main part, which is divided into six chapters to elaborate. The first chapter introduces the research background and significance of real estate risk management, research status; secondly overview of the relevant theoretical concepts of risk management of real estate project and identification, classification, characteristics of risk etc.; then take Green Universities Mansion Project for example, through the survey and analysis several aspects of the projects investment environment, market demand and supply, project positioning, deduced several major risk categories and influencing factors of the project; followed by in-depth qualitative and quan