民生银行企业文化建设分析-工业工程专业毕业论文.docxVIP

PAGE PAGE 1 中文摘要 企业文化理论兴起于 20 世纪 80 年代，它源于日本，生长于美国， 是一种文化、经济和管理相结合的产物。企业文化是在一个企业的核 心价值体系的基础上形成，具有延续性的共同认知系统和习惯性的行 为方式。它使企业员工之间能够达成共识，形成心理契约。企业文化 是企业员工的思想、行为依据。文化具有独特性、难交易性、难模仿 性的特质，因此企业文化便成为企业核心专长与技能的源泉，是企业 可持续发展的基本驱动力。 银行业在一国国民经济发展当中占据着举足轻重的地位。众所周 知，银行业具有同质性和产品业务的易模仿性，这两大属性便决定了 银行业在具体的经营活动当中，不能单纯在产品业务上做文章，还必 须建立起真正属于自己的企业文化体系。民生银行作为一家刚刚成立 16 年的新生银行，具有强大的生命力和发展潜力，民生银行优秀的 企业文化体系在其中发挥了巨大的推动作用，文化是真正属于民生银 行的东西，是别人带不走学不来的资源。 本文先就企业文化的相关基础理论进行了详细的阐述，揭示了企 业文化的功能及建设优秀企业文化的必要性。然后就民生银行的企业 文化建设状况进行了梳理，从中找出民生银行企业文化建设的闪光点 及存在的相关问题，并且详细剖析了存在问题的根源所在。在此基础 上，结合相关理论，提出了民生银行进一步完善企业文化建设的对策， 希望能够为民生银行的企业文化建设提供一条全新的思路。 【关键词】企业文化 民生银行 现状 对策 Abstract The theory of corporate culture emerged in the 1980s, it originated in Japan, growth in the United States, is a product of culture, economy and management combining. The corporate culture is formed on the basis of a company’s core value system, with the continuity of the common cognitive systems and habitual behaviors. It makes the enterprise employees to reach a consensus, and forms a psychological contract. It also is the base of the employees’ thought and behavior. Because of culture’s traitsit is unique, hard to trade, and difficult to imitate, corporate culture becomes the source of a enterprise’s core competence and skills, and it is the basic driving force for the sustainable development of the enterprise. The banking industry occupies a pivotal position in the development of the national economy. As is known to all, the banking industry has homogeneity nature and easy imitation of the products, which determine the banking industry in the specific business activities, not only need do the products business, but also must establish its own enterprise culture system. CMBC as a newly established 16 years, has strong vitality and development potential, the excellent corporate culture system plays a huge pushing role in its development. Culture is something that truly belongs to CMBC, others can’t take it away. This paper elaborates the b