沈知方的出版理念及其践履-传播学专业论文.docxVIP

实的指导意义，值得我们在实践工作中予以借鉴。 实的指导意义，值得我们在实践工作中予以借鉴。 关键词：沈知方；出版活动；出版理念；世界书局；意义 H AbstractIn Abstract In modern history of china，Shen Zhi—fang is not only a wel l—known entrepreneur，but al so a famous publ i sher．He， serving the publ ishing industry for 42 years，have played an important and positive role in the development of China’S publishing industry，the dissemination of knowledge of culture and science，the Changes of China’S education． From founding World Bookstore，Shen Zhi—fang put all the energy in the business，led the group of people to overcome difficulties and achieved great business success．He， determining make progress and starting from scratch，made World Bookstore which is weak rise meteorically for the publishing routes of adapting and meeting the public taste and competition means of surprise move．Hereafter，he transforms timely and Involved in the fierce competition of the textbook publishing market to make Efforts to seek long—‘term development by enhancing the quality and publication quality．With his extensive industry experience and business wrist，he made World Bookstore survive in the attack of Commercial Press and Zhonghua Book Company and grow up to the third-largest publishing company after the Commercial Press and Zhonghua Book Company in Early 30 of the 20th century．It was a great myth of the publ i shing industry．The successful startup of World Bookstore benefited from publishing opportunities which the Changes of pol itic body brought to some extent，but it III maintained maintained the third position of the publishing industry In the Republic for a long time，thanks to the planning tactics， wel 1一run of Shen Zhifang． In the process o．f managing Worl d Bookstore，Shen Zhi fang not only accumulated a great deal of business experience，but aslo developed a unique business phi losophy of publ ishing in the long—term practice．These concepts involved business strategy， publishing marketing，the management of publishing talent， textbook strategy and o