上海贝茜公司企业文化建设研究-工商管理专业论文.docxVIP

万方数据 万方数据 最后，基于企业文化建设理论，针对贝茜公司企业文化的特点和公 司所面临的各种挑战，论文提出让贝茜创建“以人为本，以客为尊的学 习型企业文化”，通过给贝茜企业注入更多创新和自强因子，对贝茜公 司企业文化进行提升、整合与再塑。 关键字：上海贝茜，企业文化建设，传播与强化 THE RESEARCH OF CORPOR ATE CU LT URE CONSTRUCTION OF SHANGHAI BEIXI COM PANY ABSTRACT Corporate culture represents a company’s character and managerial philosophy. It refers to the shared values, attitudes, standards, beliefs and processes within a company The influence of each company’s corporate culture given to its business is always important and unique.”Profits may help a company to grow, massive business scale may make a company look strong, only corporate culture may make a company to be great”. Likely all the successful businesses who grow from small to big and outlive a century in the world, are in possession of an outstanding corporate culture. Good corporate culture may boost the development of the company, while on the contrary, the negative may hinder. As a result, entrepreneurs are strongly recommended to make a habit of keeping a good eye and constructing their company’s corporate culture in due course in the rapid changing information age. In theory, the corporate culture can be constructed in three parts in general— philosophy, behavior and symbols. Based on the analysis of the reality of Beixi and the theory of corporate culture，this thesis carries out a research and design of corporate culture for Beixi company, by using the methods of comparative study as well as QA survey. The paper is apparently in an aim to improve Beixi’s Corporate culture, ultimately to strengthen its development and competitiveness in the marketplace. The first part of this thesis described some corresponding theories of corporate culture, which included some outstanding corporate culture models both at home and abroad for references. Then based on study and survey, the thesis made a deep analysis to demonstrate the current status of Beixi’s corporate culture, including its excellence and inferiority. After that, some proposals wer