山水盛典文化产业有限公司发展战略研究-工商管理专业论文.docxVIP

THE THE STUDY ON DEVELO刚ENT STRATEGY OF SCENERY CULTURE CO．LTD ABST队CT Chinese first actual landscape tourism performance”impression of Liu Sanjie”which released in 2004 has been achieving great Success in the tourism market．Through ten years of development，real landscape cultural tourism performing products is gradually becoming a new model in creative culture industry,and its providing a new development path for the cultural tourism industry in China．At the same time，problems in the market such as the prevalence of imitation,slow return on investment，lacking of follow-up management， damaging the environment are awaiting some sort of resolution．Each actual landscape entertainment enterprise must pay attention to effective integration of resources in order to achieve sustainable development． As a market leader,Scenery Culture．Co．Ltd has been seizing the opportunity of industrial development and using project management advantage．By far the company has implemented 1 7 large·scale live landscape performing projects which represent the highest artistic level of the industry．This paper uses SWOT and value chain tools to analyze the company’S development strategy system． This paper suggests that Scenery Culture Co．Ltd should take growth-led strategy as its overall strategy,adhere to the the core competitiveness of cultural innovation,strengthen the capital，management，technology and other resources integration capability,connect upstream and downstream industry chain,construct the”industrial-value chain”．The next step is to achieve cross—border cultural performing changes and build an international brand of landscape culture．Product quality,organization management，brand value，team building and corporate culture should be paid more attention duriIlg the process of development strategy implementation． KEY WORDS：Scenery Culture Co．Ltd；Landscape Culture Brand； Actual Landscape Performance II 万方数据 目 目 录 摘要 I ABSTI淝T ．．II 第一章绪论 1 1．1研究背景和意义 ．1 1．1．1研究背景 ．．1 1．1．2研究意义 ．．1 1．