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AbstractAs
Abstract
As the cultural context of the society changed,the television programs,which take mass entertainment as their aims,have been a more and more important consisting part of the television system of China.By analyzing the practice of
television entertainment of China,this paper firstly reorients the true development of
China’S television variety under currant realization.On one hand,to be objective,the level of China’S television variety hascaught’’the back of the world’S latest developing trend in configurations;on the other hand,under a circumstance of more
and more rich entertainment“:Soullccs.bow to conform alI kinds of elements in order
to fulfill the sustainable development of China’S television variety,is still a question that requires ofa rational answer.
China’S television variety has gradllally regarded the youth酗the trends of both present and future.This paper takes the跚ccess如l experiences oftelevision variety’s orientation as its starting point,discusses the relationship between China’S television variety and youth,as well鹊theft cultures’interaction as a rational choice for their breakthrough,from youth’S essential status as receivers and the‘exceeding’of youth culture in mass media.This interaction,which influences the formation China’s
television variety’S creative mechanism and the exaltation of humanity intension,is mainly analyzed.Meanwhile,by analyzing the new media’S impact to television variety,the possibility and chance of this interaction a把expatiated.The mass media
nature of television variety determines its social responsibility in media.Pure
entertainment-oriented is aIl excursion from its media responsibility.Therefore.the purpose and realization ofthe interaction are discussed,and this paper emphasizes 0n the interaction between television variety and youth culture should grow and interact
、Ⅳitll‘‘Privib,,that is to say a positive interaction.
Key words:China’S television variety Youth Interaction Youth culture
II
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