跨国公司在华跨文化管理研究-企业管理专业论文.docxVIP

武汉理工大学硕士学位论文差异的方法与思路，以保证跨文化管理的研究成果能顺利实施。(3)根据跨国 武汉理工大学硕士学位论文 差异的方法与思路，以保证跨文化管理的研究成果能顺利实施。(3)根据跨国 公司在华跨文化营销管理方面的实际情况，提出了建议。 关键词： 跨文化文化差异文化冲突文化融合 2 武汉理工大学硕士学位论文Abst 武汉理工大学硕士学位论文 Abst ract With the picking up of giobalization and the development of our economy construction，how to manage the human resources from different cultural context becomes the challenge of many human resources meeting．However the cultural diversity across different areas，different countries is very distinct．If you want to manage cross—culturally,you must meet many a problems of cultural diversity． Nowadays the research to cross-cultural management is just beginning．There is not even one book about cross—cultural human resources management over the country． Most studies take the diversity of different countries’human resources management as research objective．They point out the different styles of human resources managemeut in different cultural context，but how to make them exist，amalgamation and develop in the salne enterprise iS not said or do little． For the studying course I take methods of theoretical research and Case analysis together,qualitative analysis combine quantitative analysis，use some data models， combine my own data analysis of investigation and research and prove argument．I have considered questions systematically overall(from culture，the cultural conflict and integration of CROSS—cultural management with angle of culture and management)， and also stressed the key points(analyze the cultural conflict and integration of CIOSS-cultural management of the trans—corporation especially,the cultural difference challenge which the trans-corporation faces in China，study the real example in crOSS．cultural marketing management of the trans—corporation in China)．For the text I have read a lot of theories about cross—cultural management and intemational enterprise，integrate my own review about human resources management，take the multinational group in China as example，to do some research in