论新闻炒作现象-新闻学专业论文.docxVIP

内容摘要随着竞争的加剧，各种媒介为着争取受众，在新闻报道中常 内容摘要 随着竞争的加剧，各种媒介为着争取受众，在新闻报道中常 常运用炒作手段。这种现象引起了人们的强烈关注，也颇有争议。 本文从新闻炒作现象入手，对学界关于新闻炒作的探讨进行 了分析比较，进而界定了新闻炒作的说法。所谓新闻炒作，一般 指的是新闻媒介为着吸引受众注意，对新近发生的新闻事件反复 的报道，并推动新闻事件发展的一种运作手段。由于新闻炒作在 实践中被不断的“异化”，因此对它要理性看待。 本文结合新闻炒作的案例分析新闻炒作的背景、意义、失范 现象及其成因，提出遏制失范新闻炒作的应对之策。论文强调新 闻炒作作为一种运作手段要在规范下进行，在炒作中加强引导， 在引导中炒作。其问媒介的社会责任是第一位的。只有这样，才 能实现媒介自身利益与公众利益的双赢。 关键词： 新闻炒作失范舆论引导 AbstractAlong Abstract Along with the competition,several of medium are using news sensationalization*in the nerves report in order to get more and more receivers． This phenomenon caused strong attention by public with disputed． Tbe paper start from the phenomenon of news sensationalization,analyze and compare the discussion of news sensationalization in the academig and defined news sensationalization--it means a kind of promotion measure to promote the development of news affair by repeating the latest news in order to get public’S attention．Because ofthe dissimilation of“news sensationalization，in practice，we need to treat it reasoningly． The paper analyzes the background，meaning,abnormity and reasons combine with the Cases of news sensationalization,and present the solution to limit the news sensationalization．The paper emphasize that news sensationalization should carry out under criterion,lead the neWS sensationalization,and make sensationalization in lead．We should eonsider society responsibility as the most important，and realize the mutual profit of both medium and public． Keywords：news sensationalization abnormity Consensus steering Author：Zhou xing Directed by professor：Liu ten sheng ’Because there is corresponding word of‘‘Chaoguo’’(Chinese)in Engfisk Through enquiry, some peoples suggest to use‘∞郴propagandizafion’，some suggested‘nⅧexaggeration’． and also another suggested‘faning’、‘burning’and After compared these different “ews．the author thought‘oews seusationalization’is the closest word of the paper．News seusafionalization in this paper m@allS kind of promotion measolt to promote