零售业关联规则兴趣度分析-计算机应用技术专业论文.docxVIP

中山大学硕士论文 中山大学硕士论文 零售业关联规则兴趣度分析 Interestingness Analysis for Association rules In Retailing Computer Shi Supervised by Prof．Chen Youqing Abstract In years，data mining researchers have developed efficient association rule algorithms for retail market basket analysis．But many algorithms produce enormous amounts ofrules，making it difficult for the analyze them manually，Thus， determining the interestingness ofrules is important data mining problem．So researchers establish some numerical interestingness measure for rules，which help to sort discovered rules．For example，metrics such support，confid