商业银行大型客户关系管理系统分析-软件工程专业论文.docxVIP

establish dynamic enterprise customer evaluation mechanism. Based on our analysis, based on the case of public credit customer under this model, the paper illustrates the feasibility of the model, and put forward the importance of establishing the feedback mechanism. Also achieve a solid foundation for the customer relationship management system. Keyword: corporate customer; customer relationship management system; dynamic enterprise customer evaluation; feedback mechanism; 目 录 第一章 绪论1 1.1 研究背景1 1.2 国内外研究现状1 1.2.1 营销策略和营销方法现状 1 1.2.2 商业银行客户信息数据管理现状 2 1.3 研究意义与论文结构4 1.3.1 研究意