快递企业竞争力评价研究-产业经济学专业论文.docxVIP

摘 摘 要 摘 要 当前时代快递行业作为一种新型的现代化服务业已经逐渐成为人们生活之中必不 可少的一个重要的组成部分。然而，市场上的快递企业数量逐年提升，服务的种类日益 丰富，快递企业之间的竞争激烈的程度越来越大。本文适应时代发展需求，选取了快递 企业作为研究对象，对其竞争力进行分析和研究。 本文把竞争力理论作为研究的基础，对以前的专家学者对企业竞争力的研究综述进 行归纳总结，最后提炼并运用到了本文的创作之中。选取了层次分析的方法，结合快递 企业的特征和市场的实际状况，根据一定的原则确立了快递企业的具体评价指标。采取 专家测评法给与设定权重，建立了快递企业独特的竞争力评价指标体系。 为了考证评价指标体系的实用性，本文选取了五家实际的快递企业作为研究的对 象。根绝评价体系的指标对这些快递企业的数据进行了搜集和整理。并且采取综合评价 的方法对五家企业进行了竞争力综合竞争力指数的运算。本文最后对五家企业的竞争力 评价结果进行了分析和总结。最后本着“实用性、可靠性、创新性”的原则对分析结果 进行总结，并给出了结论和建议。最终实现对快递企业竞争力进行评价研究的最终目的。 关键词 快递企业 竞争力评价 层次分析法 I Abstract Abstract Abstract In recent years, the rapid development of socialist market economy in our country, the peoples living standards continue to improve, the express industry as a new type of modern service industry has gradually become people to live in an important part of the essential. However, the market increase year by year, the number of Courier companies increasingly rich the kinds of services, express the degree of competition between enterprises is more and more big. In this paper to meet the needs of times development, selected the express delivery enterprises as the research object, to analysis and research on its competitiveness. In this paper, the competitiveness theory as the basis of research, the previous scholars paper summarizes the research of enterprise competitiveness review, finally to refine and apply to the creation of this article. Select the hierarchical analysis method, according to the characteristics of express enterprise and the actual condition of the market, according to the principle of a certain established the specific evaluation index of express delivery companies. In order to research the practicability of the evaluation index system, this paper selected the five practical express enterprises as the research object. Eradicate evaluation system of index to the collecting and organizing the data of express enterprises. And adopt comprehensive evaluation method of five companies competitiveness comprehensive competitivenes