廊坊包装设备制造总公司经营战略研究-工商管理专业论文.docxVIP

摘要 本文以廊坊包装设备制造总公司的经营战略发展为中心，采用理论与实践 榕结合的方法，对该公司如何保持市场竞争地位，如何保持持续稳定发展这 一主 题进行了深入探讨与分析。 本文分别从宏观和行业环境角度全面分析了企业的外部环境，其中在该公司下游 产业的发展趋势对本行业的影响方面，分析依据行业发展的历史数据得出行业间 发展的相关性，进一步分析出了企业的发展机遇和存在的威胁。在企业竞争力方 面，本文从企业的价值链分析、财务状况分析、现有产品的分析与评价、人力资 源与组织结构分析等方面进行了深入的研究，进而阐明企业的优势与劣势，为企 业经营战略的制定奠定基础。 根据对企业外部环境分析和企业竞争力的分析， SWOT 分析的结果，本文建设 性地提出了廊坊包装设备制造总公司的战略目标及总体战略并制定了相应措施。 关键词:经营战略 饮料机械 相关性 SWOT 分析。 Abstract Thís paper，centering the strategic management and development of LangFang general company of packaging equipment manufactur 生 combining the m缸l.agement theories and practices cooperation ，focuses on the topic how to keep the market competition status and how to keep the durative steady development ，and deeply discuss the strategic plan working out on management and development . It has made fully analysis in macro environment and industrial environment in order to find the external developing chances and weakness ，analysis of the backward industrial developing trend and the relation between the two industrials are the center role of the 卸lly analysis. After estimating the paper based on the historic data draw a conclusion about the relativity. In the point of the strength about the enterprise competition ，this paper also deeply analyzed the competition capabilities including of value chaín analysis 、financial analysis 、product analysis 、human resource analysis and organization analysis，then the advantages and disadvantages are found ，which established a foundation in the strategic plan working out 岛r the company . According to the result of the outer environment 创talysis 、competition analysis 、 SWOT analysís and the relativity analysis，this paper puts forwards a strategic object and strategic plan as a proposal and describes the related measures for the company. Key Words: business strategy relativity analysis beverage machine SWOT analysis 独创性声明 本人声明所呈交的学位论文是本人在导师指导下进行的研究工作和取得的 研究成果，除了文中特别加以标注和致谢之处外，论文中不包含其他人已经发 表或撰写过的研究成果，也不包含为获得天津大学或其他教育机构的学