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Abstract
The audio-visual program came into being at the end of the nineteenth century, and it appealed to people of different ages from all walks of life. Audio-visual program is a kind of multi-media performance where dialogues work together with visual images, soundtracks and music. With the development of cultural exchanges between China and the rest of the world, more and more western audio-visual programs are introduced to Chinese audiences. Though audio-visual program is an important part in mass communication, and translation is regarded as a useful tool in cross-cultural communication, audio-visual translation has not received its due attention.
The thesis aims at a probe into the translation principle applied in audio-visual translation. The author believes that communicative translation theory of Peter Newmark is of great importance to audio-visual translation between English and Chinese. Communicative translation is a theory of translation with its focus on producing the same effect on the target language readers as the original does on the source language readers. Communicative translation stresses the spread of information on the basis of target language and culture. In order to fulfill their aims of communication for the specific readers, translators will break the limitation of the original.
The thesis starts with an introduction to the concept, genre and history of audio-visual program and the background and development of audio-visual translation as well. Then the author reviews the previous studies on audio-visual translation and some theories of translation related to this research. Since the title and line are the two parts of audio-visual program, and the characteristics and the focus of the title and line of the audio-visual program are rather different, they are discussed respectively.
By comparing semantic translation and communicative translation, the author of this thesis spends a few words on the feasibility of Newmark‘s communicati
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