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- 约4.97万字
- 约 54页
- 2019-06-09 发布于江苏
- 举报
PerformanceFibers’ChineseMarket
Development
Research
Strategy
营
or:MasterofBusinessAdministration
Maj
Name:Xie
HengSheng
LiShanMin
Supervisor:Professor
ABSTRACT
Thisthesisisacase ofPerformanceFibers in
study developmentstrategy
whichwe thePerformanceFibers and
China,in analysis company’Sentrystrategy
inChina.Basedonthe havebeen
competitivestrategy analysis,somesuggestions
referredtotheChineselocalPETindustrial onhowto in
yarncompanies compete
sustainable
themarketandthe ofhowPerformanceFibersto core
ways keep
inthe environment.
competencechangingcompetition
Hereareresearch Fibershas onthe
findings:Performance aspects
advantages
ofcore customers’resourceand local
technology,global regional
production
FibersLadsthemarketand the
positioning.Performance gains competitive
innovation.Thedoes thefast
advantagesthroughcontinuously study highlight
businessenvironmentinChinaand themeasuresof
changing proposes
PerformanceFibershastotake
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