联通营销策划书讲解.docVIP

中国联通校园先锋卡营销策划书 PAGE PAGE 19 PAGE 19 第 页 共 17 页 中国联通校园先锋卡营销策划书 中国联通校园先锋卡营销策划书 目录 前言·····················································2 市场调查·················································2 市场环境分析·············································3 宏观市场分析··········································3 校园市场分析··········································3 校园竞争手机卡分析····································4 校园先锋卡自身竞争力··································5 消费群体分析···············································6 SWOT分析····································