万科发展之路对中小企业的启示多元化与专业化之争的经典案例.docxVIP

万科发展之路对中小企业的启示一一多元化与专业化之争的经典案例 In 2011 twcnty-fifth Economic Research Guide? No. 25, 2011. General No. 2 ECONOMIC RESEARCH GUIDE ScrialNo. 135 The inspiration of Vankes development road to small and medium sized enterprises The classic case of dispute between diversification and specialization Huang Dongpo.? (Henan Institute of Engineering, Zhcngzhou. 451 1191) Abstract: the theoretical circle has long held a dispute over the diversification and specialization of the enterprise, and there arc both successful and specialized cases in the busincss circle Battalion success casc. The inspiration of Vankc，s development to small and medium-sized enterprises is that SMEs are more successful in the early stages of development? Key words: diversification; specialized management; small and medium-sized enterprises CLC number:: F27 literature mark code:?? A article number:?? 1673 - 291X (201) 11) 25-0 0021 - 02 One Is business diversification or specialization? Looking from the world scope, diversification is the main way of enterprise scale expansion Size? Fortunes top five hundred companies in the world. 200 companies (groups), most of them Number of operations are diversified business strategy, the implementation of a single product management strategy Only more than 10 companies? The reasons for enterprises to implement diversification strategy are as follows: obtain in a certain industry Successful businesses often think that using the same pattern can also work on other lines The industry has been successful; modern information society and technology are highly developed under any conditions The information of social demand will cause a group of enterprises to be born, and the supply and demand will be balanced The difference is getting shorter and shorter? When profits start to fall or lose money, they have to turn New markets; cost increases or sales prices have fallen to an unsustainable pace Enterprises are forced to seek relatively competitive industries In the re