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;Unit Overview
By studying this unit, you are expected to:
? understand the description of a company’s profile;
? know how to talk about a company’s current situation
and future development;
? know how to introduce a company;
? know how to write a memo.;;Task 1;You may talk about:
● What does the company produce or provide?
● Where is the company headquartered?
● Who are its main competitors?; Nestlé is a Swiss-based multinational nutritional, snack food, and health-related consumer goods company. Headquartered in Vevey, Switzerland, it is the largest food company in the world measured by revenues. Its major competitors include Maxwell House, Kraft Foods, Unilever Food Solutions, etc.; Federal Express (FedEx) is an American global courier delivery services company headquartered in Memphis, Tennessee. It was founded in 1971 and after years of
development, has grown into the global umbrella brand for global mail, express, freight, forwarding and supply chain solutions. Its major competitors in the market are DHL, UPS, etc.
; Airbus is an aircraft manufacturing subsidiary of EADS, a European aerospace company based in France. The company produced the first commercially viable flyby-wire airliner, the Airbus A320, and the world’s largest airliner A380. Its principal competitor is Boeing.
; HSBC is a London-based multinational banking and financial services organization with competition comes not only from domestic bank rivals like Barclays and Royal Bank of Scotland, but also from other global leaders in the same industry, such as Citigroup, Bank of America, JP Morgan Chase, etc.
; Siemens is a German multinational engineering and electronics conglomerate company headquartered in Munich, Germany. It is the largest Europe-based electronics and electrical engineering company. Siemens’ principal activities are in the fields of industry, energy, transportation and health care. Its major competition comes from GE, Philips Electronics, e
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