为联想制定战略项目策划书课件.ppt

联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * text text 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * text text 联想电脑000806BJ(GB) * DETAIL OF THE STRATEGY DEVELOPMENT PROCESS For each step, the above chart presents the activities we consider “must-do” vs. those we consider “add if appropriate.” If you have six weeks to do the study, then we believe you should focus on the “must do’s” and spend some time on one or two other areas that are especially relevant to the client. If you have six to nine months, then you may be able to go deeply into every activity where there is insight to be discovered. Different clients require teams to go more deeply into different areas of the wheel. The following case examples illustrate how the generic approach can be adapted to the team′s needs depending on the situation of the client, the quality of the client relationship and the length of the study and size of the team. 16 Overview 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * And Compaq is going direct in all customer segments 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * OVERVIEW OF THE STRATEGY DEVELOPMENT PROCESS Here is an overview of the five steps of the strategy development process: Set and revisit aspirations Conduct situation analysis/understand uncertainty Determine strategic posture Build the strategy Test and plan for execution 15 Overview 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB) * 联想电脑000806BJ(GB)