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OOCL US$ 2,400 Mn OOCL Total Company Revenues FY 2000 Logistics Revenues Logistics Company Name Cargo System, OOCL’s logistics arm, provides specialized supply chain management solutions to its client base. It has 59 offices and is well established in mainland China OOCL developed CargoSmart, an internet portal that has the following capabilities: Booking Tracking Access to documentation Schedule enquiry Source: 2000 Annual Reports, MSDW, American Shipper, A.T. Kearney analysis General comments from COSCO and A.T. Kearney Remarks Study on partnership opportunities for Logistics BU will be identified in a separate workstream Please provide analysis on partnering/ alliance opportunities for logistics business, including potential partnering areas, targets, and feasibility (consider both logistics and IT companies) Pending further discussion on scope and project priorities Logistics business is product centered business, please provide study on market demand, competitive environment and trends by product: Key product groups include: Auto (CKD and OEM), home appliance, exhibition, retail goods, distribution center (China), shipping agency, etc. ATK Remarks COSCO Comments Pending further discussion on scope and project priorities Introduction of IT suppliers for logistics business Modified accordingly Detailed comments on P68 1 Case Study - C.H. Robinson Logistics Strategy is seeking ways to reposition itself and its 14,000 motor-carrier fleet Source: A.T. Kearney Vision Strategic Initiatives Core Competencies Business C.H. Robinson Reposition as full service logistics provider Converting from traditional carriers to modern full service logistics provider Services include sourcing, logistics and information systems Adding more capabilities to meet needs including in truck, air, ocean, intermodal, customs clearance Contract trucking with 14,000 motor carriers on contract Extensive customer base with over 8,600 customers established in commodity trading
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