我国冷链物流发展现状 毕业论文.doc

PAGE 1 目录 摘 要 2 关键词 2 Abstract 3 KEY WORDS 3 前 言 4 1.冷链物流概述·····················································6 1.1冷链物流的概念··················································6 1.2冷链物流的适用范围··············································6 1.3 冷链物流的特点························6 1.4 冷链物流的意义························7 2. 国外冷链物流的发展现状···········································8 2.1欧美冷链物流的发展现状··········································8 2.2加拿大冷链物流的发展现状·······································9 3、我国冷链物流的发展现状及问题··················10 3.1我国冷链物流的发展现状········································10 3.2我国冷链物流发展中存在的问题·················13 4. 麦当劳冷链物流的借鉴·····················15 4.1案例——麦当劳的食品冷链物流·················15 5. 我国冷链物流的发展途径探讨··················21 结语·······························································24 参考文献··························································25 摘 要 冷链物流泛指冷藏冷冻类食品在生产、贮藏运输、销售，到消费前的各个环节中始终处于规定的低温环境下，以保证食品质量，减少食品损耗的一项系统工程。它是随着科学技术的进步、制冷技术的发展而建立起来的，是以冷冻工艺学为基础、以制冷技术为手段的低温物流过程。冷链物流所涉及的冷藏商品大多是我们的日常消费品，包括、禽蛋类、肉及肉制品类、水产品类、果蔬类、奶业与冷饮类、医药类等。近年来，随着我国经济的发展和人民生活水平的提高，冷藏商品的消费量越来越大。与冷藏商品密切相关的冷链物流发展非常迅速，但总体来说，冷链物流的发展仍然跟不上市场的需求。 据专门研究和考察全球冷藏食品供应链市场的一些美国专家估计，目前中国食品年供应量总额为1500亿美元，到2017年将达到6500亿美元，年均增长率为17%。在这种情况下，从宏观的角度来看，我们有必要建立我国冷链物流市场的整体营销策略。根据发达国家的经验看，冷链物流市场的整体营销策略主要有两个，一是社会化运作策略，二是企业运作策略。 论文通过各种营销与物流统计数据及冷链物流案例分析系统构出现代冷链物流尤其是食品冷链物流的市场模式以及未来的趋势。 关键词： 冷链物流，食品冷链物流，冷链物流发展模式 Abstract Cold Chain Logistics refers to refrigerated or frozen foods in the production, storage and transportation, marketing, to consumption in every aspect of the former is always in the provision of low-temperature environment in order to ensure food quality, reduce food consumption in a systematic project． It is with the scientific and technological progress, the development of refrigeration technology set up, based on freezing technology-based, low-temperature refrigeration technology as a means of logistic processes． Refrigerated cold chain logistics involved i