关于我国发展旅游购物的思考.docxVIP

关于我国发展旅游购物的思考 摘要: 旅游购物是旅游经济中最活跃、最具潜力的要素，繁荣的旅游购物业对地方经济和国家旅游收入的 增长具有重要的意义。但由于受传统旅游业经营模式的影响，加之对旅游购物业发展认识不足，从 而字致我国旅游购业的发展落后于其他国家。虽然近年来旅游业在国民经济中的地位不断提升，但 我国旅游购物在发展中出现了商品雷同、商品质量差、品牌产品缺乏、设施不齐全、购物市场失序 等不少问题，制约着我国旅游经济的发展。本文通过对旅游购物中存在的问题及从认识不到位、意 识淡薄、信息不对称、研发人才缺乏等问题产生的原因进行一系列地分析，从旅游购物资源开发的 认识、市场机制、信息渠道、品牌战略、宣传、开发旅游商品、营造购物环境、培养高层人才八个 方面提出了发展我国旅游购物的对策。 关键词：旅游购物；问题；对策；旅游业 Thinking of the development of tourism shopping in China Abs trac t : Tour i sm shopp i ng i s the mos t act i ve in the to ur i sm econo my, the most poten t i a I e I emen ts, and prosperous to urism i ndus try to the I oca I economy and the grow th of nati onal income from tourism is of great significanee. However, due to the traditional business mode I the impact of tourism, coup Ied with the deveIopment of the tourism i ndustry to i nsuff i c i ent understand i ng, I ead i ng to purchase Ch i na1 s tour i sm i ndustry I ags beh i nd other deve loping coun tr i es ? Alt hough to urism in the n at i onal economy in rece rrt years the status of corrtinuous improvement, but Chinas tourist shopp i ng i n the deveIopment of a s imiI ar goods, goods of poor qua Iity, lack of brand name products, fac ilities are not comp Iete, shopp ing d i sorder, and so many prob Iems in the market, constraining Chinas tourism economic deveI opment. Based on tourist shopping i n the understanding of the problems and not in p I ace, have a weak se nse, asymme trie i nforma tion, research a nd deve 丨 opme nt personne I i ssues such as the I ack of reaso ns for a ser i es of ana I yses, from the to urism resources to the deve I opment of awareness of market mechan i sms, i nformat i on Channe I s, brand strategy, advocacy, the deveI opment of tourism products, and create a shopp ing env i ronment and cultivating h i gh-1 eve I personnel of the e i ght aspects of the deveIopment of tourism shopping options. Key words : Tour i sm shopp ing; Issue; countermeasures; tourism 前B 旅游购物是整个旅游经济六要素（吃、住、行、游、购、娱）屮最活跃的因素，发 展潜力很大。参照国内外学者对这一问题的研